The Home Depot - Movers 2020

Moving. We all do it, and we all hate it. But behind all the packing and planning, there are some special moments too.

We set out to create a campaign that captured those emotional moments—that first dinner on the floor, the father-son projects, and the excitement of starting fresh together. We had a huge media plan to tackle, including Facebook, Instagram, YouTube, Pinterest, email, web banners, and Nextdoor.

We structured each of our :30 hero spots in a way that allowed us to create cut downs more easily. This also gave us the freedom to mix and match scenes for additional spots. When the dust settled, we had produced 272 unique pieces of social content.