THe HOME DEPOT APP

Truth be told, I’m in no rush when I go to The Home Depot. I love the smell of fresh lumber, the subtle beeps of forklifts in the distance, and the satisfaction of slapping a bag of mulch as I walk by. But, I guess some people actually need to get real projects done. Well, meet The Home Depot App. You can search by snapping a picture, get directions to the right aisle in-store, and check reviews by scanning the barcode. Will I ever use it? Probably not. I’ll keep walking in circles and refusing to ask for help.

The Trade School team worked alongside Artifact Design to create these short social-first spots to drive downloads of The Home Depot App. We also adapted these YouTube pre-roll versions to work in 1:1 and 9:16 formats like Instagram stories, Facebook carousels, and Pinterest video Pins.

Agency: Trade School | Copywriter: Nathan Burns | Sr Art Director: Liane Hunter | Producer: Josh Coleman | Creative Director: Daniel Sanders