SOUTHWEST AIRLINES - INTERNAL VIDEOS

The Assignment

This is a multi-agency effort to create video content for the cohearts (staff) of Southwest airlines. Trade School works alongside SLICE and Local Industries to bring this work to life. These pieces promote anything from company-wide initiatives to technology updates, and go beyond your typical dull and drab corporate videos.

Production

Sometimes we concept and shoot—other times we repurpose and shuffle. But it’s beautiful work every time. When we’re on set, it’s a mad dash to coordinate flights, gates, staff, and security. In post, we’re tinkering and fine-tuning to keep delivering top-notch work to Southwest.

Agencies: Trade School, Local Industries | ACD Copywriter: Nathan Burns | Producer: Josh Coleman | Director x Editor: Will Rossiter, SLICE