FedEx - On the Move

The “Amazon Effect” is real. When we buy stuff online, we expect fast shipping. We expect it to be free. And, we expect easy tracking. And since we all live busy lives, we expect features like picture proof of delivery and rerouting.

That all puts small business owners in a pinch—big shipping companies have been slower to adopt and implement these things, making it hard for them to compete with the Amazons of the world. FedEx set out to change that, bringing all these things and more into the FedEx Delivery Manager app.

Our ask? Create a digital video campaign to show how FedEx is making moves to help consumers and small businesses alike keep up with today’s fast-paced marketplace. The budget was small, and the timeline was tight—but that’s where Trade School thrives.

Agency: Trade School | ACD, Copy: Nathan Burns | ACD, Art: Caty Coplin | Group Creative Director: Jennifer Barclay | Agency Producer: Dan Pederson | Production Company: Unicorns & Unicorns | Director: Tamar Levine