THE ASK
The Home Depot has an ongoing partnership with ESPN for College GameDay. Each year, they run spots to promote their partnership and priority vendor brands. This year, it was Kidde Smoke Alarms, BEHR Paint, and Traeger Grills. Our brief? Push the envelope for The Home Depot—leaning into comedy and the introduction of Nick Saban to the College GameDay crew.
THE INSIGHT
Anything and everything will try to get between fans and their football. Birthday parties. Incomplete DIY projects. Errands. The works. We needed to position The Home Depot as a radically helpful brand that helps fans take care of business and enjoy more college football.
THE CAMPAIGN - “DEFEND YOUR GAMEDAY”
Nothing. And we mean nothing gets in the way of college football. The Home Depot has the tools, supplies, and gear to knock out projects, defend your home, and defend your gameday. Our spots feature the iconic College GameDay cast barging in unannounced, saving the day for football fans—completing their projects and helping them get back to the game.
Agency: Trade School | ACD Copywriter: Nathan Burns | Sr. Art Director: Justine Thompson | CD Copywriter: Sarah Mosseller | Head of Creative Innovation: John Stapleton | Sr. Producer: Pooja Pasari | Director: Sam Washington, Synergy Films | Editor: Kyle Kramb, Nine Mile Circle | SFX, VFX, Color: Company 3