CST Tires - Journey to Nowhere

“Journey to Nowhere” is CST’s ode to the weekend warrior. A hat tip toward weekends with dad at the deer camp, evenings spent by the campfire, and trips that don’t go quite according to plan. To escape the rules and expectations of everyday life—we travel to nowhere. The desert. The mountains. Where we become the truest version of ourselves. I worked under our senior copywriter to produce these display ads and emails for Field & Stream and Outdoor Life.

Agency: Red Clay Interactive | Copywriter: Nathan Burns | Sr. Copywriter: Ashley Conrad | Art Director: Kristen Hayes | Creative Director: Brett Compton